Niche (adj): denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.
Nothing has given me a bigger existential crisis than trying to figure out what my blog niche is.
I mean, that’s where all the experts say you have to start. First you find your niche– your core blogging purpose, the audience you plan to blog to, the ideas and themes you want to touch on throughout your experience– and that’s how you begin your journey to success. Because after you have your niche, you can very easily develop the perfect marketing strategy. And then after you develop your marketing strategy, you can then develop your full aesthetic– branding, consumer base, ads, affiliate links. And then you can launch; and because you’ve followed all the perfect steps you will have launched successfully and now the blogging world is your oyster and nothing can take you down!
And as a fan of order and categories, I can empathize with the idea that every blog– every person’s collection of work– should be easy to file under specific category, whether it be Lifestyle or DIY’s or Technology or Travel. It makes sense when I want to apply it to other people.
It has me fully #SHOOK when trying to apply it to me. Because honestly, I can’t wrap my around one thing that I want to tackle., the one thing that I am.
So one day, I think maybe I’ll take the direction of a lifestyle blogger– a college student lifestyle blogger specifically. And I’ll tell you about my days at college, as a political science major/creative writing minor, an English tutor, as a Pi Beta Phi, as a girl who almost sold her soul to student government, as a girl who now wants nothing to do with student government (that story is a doozy, remind me to tell it), as someone with law school aspirations, as someone who’s going to spend her entire Summer ’17 studying for the LSAT, as someone who loves all that nerdy school stationary shit like Passion Planners, and pens, and desk supplies, and journals– because sometimes, this is all I think about. That’s what makes me feel happy, motivated, and at peace.
But then there are other days– when I watch the news or feel pissed off at the way the world works– and suddenly, those topics don’t seem like enough. Then I want to talk about race, class, gender, oppression and privilege. I want to talk about all the things I learned in books and in my classes, I want to talk about globalization and sweatshop labor and discuss how the world works, and when I want to talk about those things, I feel alive. Alive, angry, passionate, and powerful– because knowledge is potential power.
And then there are other days when I’m immensely inspired and empowered by my culture! The clothes, the food, the jewelry, the customs, the history of Bangladesh, how it shaped my parents when they first came to America, how it continues to affect me everyday– those things make me feel at home, make me feel loved, make me feel as though I belong to something.
And then I suddenly want to be a book blogger! And actually, I won’t lie, I started this blog with this very idea after watching 4 hours of videos from ‘Booktubers’ on YouTube. And like I mentioned in my very first post of this new blog, I want to read a bunch of books– because books are a portal to understanding the world around you. And I want to talk about how the topics of these books are interwoven with the topics in my life. And I want to grow with each title I pick up, each chapter I get through. And I want to feel inspired and enlightened and renewed.
But then there are days when neither of those things inspire me as much as myself. And I know I sound at risk of sounding like the biggest egotistical maniac right now, but that’s okay. Sometimes all I want to think about, write about, try to piece together and understand is myself. My biggest battle in life has always been with myself– the constant collision between my ambition and dreams vs. my ability and reality. And this is absolutely 100% nothing revolutionary or poetic or profound– in fact it’s the most predictable thing to expect from a girl my age at this point in my life. But it is just a little exhausting. Because although I know I’m only just entering my 20s and although I know that I’ve experienced only 2 short decades of my hopefully long life, I just wish I had everything figured out already.
I wish I knew myself and my passions– and most importantly! My perfect blog niche!! But I don’t. In fact, all I do know is that I have a very long road to getting there.
So let me know if you’ve ever had any trouble trying to figure out your identity (or at the very least, your blog niche!) And thanks for sticking through this long existential rant.